Here is an example of how I want you to write up your business research for this exercise. If I was doing research into restaurants, I would probably choose a few small local ones as well as a couple of larger chain restaurants to see the difference in how social media is working for them:
Las Brisas Restaurant
- https://lasbrisasmc.com
- Las Brisas is a small local restaurant located in Vista, CA. They have a one page website with no visible social media icons shown. This is unfortunate as they are an excellent place to eat, but it may explain why they never seem busy. I did some research online and did find a link to them on Yelp and also a FaceBook page.
- Facebook - Looks like 233 people follow their Facebook page and they post once a month.
- After checking out the social media for this business I realized that this is a business that could use some help. Their food is really good. The service is pretty quick. It is a comfortable family style restaurant. The staff is really nice. The website is not updated very well either. I have yet to see their restaurant packed with people and it should be.
Tom's Family Restaurant
- https://www.tomsfamous.com/
- Tom's is a small family of restaurants that has several locations. I assume they are all in Southern California, but I did not investigate that deeply. The one near me is Tom's #24. So really that is quite a few. It is an inexpensive place to eat. They have a drive thru, but you can also go inside to order out or eat there. I have used all three options. Good onion rings. They offer a wide variety of food, breakfast through dinner. The website says their hours vary by location. The one near us opens pretty early and closes around 9...
- They have no social media links on their website. So I am doing a search online... I found a very nice FaceBook page. They have15K followers on Facebook. Their last post was July 4th, 2020. Instagram is very nicely done too. They have 755 Followers. Their last post was December 25th, 2022. They are actually on a lot of other social platforms, such as menu ones and delivery ones plus others in relation to food. They have a 3.5 rating on Yelp.
- Looks like they got a really good start with their social media, paid someone to do it professionally since they have quite a number of California Restaurants in this little chain. But they have definitely dropped the ball. It is another restaurant that could use a little help. They have pretty good food. I can always find something to eat that is tasty. Lots of variety, so they should have more people in there. Their social media is very inconsistent.
ETC! I could go on and do research into some larger restaurant chains or some with fine dining to get a better picture overall. Then do a final wrap up of what I find in my research.
